We get a lot of people asking us what this green machine we have behind the bar is. It looks like a coffee grinder. In reality, it’s our crowler machine – the equipment we need to put a proper seal on the lid of our crowlers.
What is a crowler?
In short, it’s a very tall, tallboy can. Specifically, a crowler is a 32oz can that we can fill up with beer from our taps and then seal so you can take it to-go. So often in the beer world, breweries make draught only beers, as in they don’t provide any can or bottle options of specific brews. Especially at Garth’s Brew Bar, I purposefully prioritize selecting craft beers that are only offered as draught. Regardless of the beer’s status, crowler’s make it easy for you to grab and go.
A few months back, we wrote a case for canned beer and many of the benefits of your 12 and 16 ounce cans still apply to the 32 ounce crowler.
It’s aluminum and thus nearly infinitely recyclable. It fits nicely on a fridge shelf. And there is still no need to wonder where a bottle opener is. Even better, there’s no need to wonder where that growler (32 ounce or 64 ounce glass jug) cap is because you treat the crowler like you would any other canned beverage – it comes with a pull tab.
If you want a deeper dive into the history of the crowler, check out this Bon Appetite article Why The World Needs More Crowlers.
Another difference compared to growlers – for better or worse – is that that once you open a crowler, it’s open and should be finished in a single sitting, whereas with growlers, if you put the cap back on, it can hold carbonation and flavor for a couple of additional days. (That said, in a pinch you can saran wrap your crowler and put it in the fridge right away and likely get a day more out of it.)
One thing I personally love about crowlers over growlers is that retailers like us can come up with our own labels for the can, which isn’t as simple or aesthetically pleasing on a growler, for example.
If you’ve visited us or purchased a crowler from us, you’ve likely familiarized yourself with Marvin the moose. His illustration is sported on our crowler labels. However, as much as we love showcasing Marvin, we’re excited to share that we collaborated with Em Sauter, otherwise known as the influential craft beer maven behind the @PintsAndPanels Twitter account, to design a new temporary label.
(Don’t worry, Marvin will make his comeback once we’re out of our limited edition run of PintsAndPanels labels.)
Em and I chatted and decided to create a crowler label that highlights the best benefit of a crowler: that you can bring it out with you to all the activities where glass is often not allowed and where beer can be shared with close friends. We call them the “ing” activities. Hiking. Camping. Ice skating. Bird watching. Grilling. Hammocking.
Enjoy it in all its glory in the photo above or swing into Garth’s Brew Bar to pick up a crowler.
P.s. Pro tip: If you really love the label and you have nails, it’s pretty easy to peel it off and re-stick the label on your beer fridge.